Social media is the biggest platform for everything online. Whether it is news, views, business, or promotions, mediums such as Facebook Advertising give a big outreach to business. It is already putting even the traditional form of media on the back foot. Small as well as large business houses use Facebook for aggressive marketing and advertising.
With millions of users from all over the world Facebook has become a rocket that no business can ignore says Donald Atkinson, CEO of a global company with base in New Zealand. The potential for using Facebook to advertise is immense but the mistake that we do is that we often approach it with an objective of “trying it out”, he adds.
For an established business willing to spend dollars on advertising it may not matter much. However, for small businesses including micro, small and medium enterprises that don’t have a big budget for marketing Facebook is the best medium for delivering budget-friendly advertising campaigns to target audience.
Four indisputable reasons why your business needs to invest in Facebook advertising:
Everyone is on Facebook:
Millions use Facebook for whatever peculiar reasons that may be. One basic idea is to have a public profile and get noted. Many among the millions of users spend ages browsing stuff and chatting to people in their circle. Inadvertently they also tend to click on advertisements, share them, like them and in the process promote them. This vast pool of people could one day become your potential customer.
Targeted advertising is a specialization of Facebook. This offers targeting options that possibly you couldn’t have gauged such as life-event targeting, custom audiences and lookalike audiences. With such plethora of options advertisers get a good option to spend only on relevant audiences so that they can get optimum value from the money they spend on ads.
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